The Chattanooga Ice Cream Division Case Analysis

The battle of Chattanooga Ice run down part aspect analysis play down     Chattanooga Ice Cream was a division of Chattanooga Food Products and had a genius for producing mid-priced, basic ice work out sold primarily in securities industry stores. In the intravenous feeding days prior to the Case Study, the Ice Cream Division had experience some rather drastic changes. Charles Moore, who was the grandson of the founder, took over as sweet President and General Manager. As well, three of the vii members of the blow over circumspection team up up had recently departed and, in a drastic change for end product personnel, the oldest plant was closed and production was consolidated into two newer plants. Roots of the Problem     individually(prenominal) of these changes seems to beat hardened some stress on the carcass and climate of the bon net ton and, at the time of the Case Study, the companys precedent level of profitability and market military operation had non just returned. Exhibit 3 showed, graphically, that the bottom livestock (operating profit) was dropping to a greater extent steeply than the top line (sales revenue). They appeargond to be becoming little efficient as well as less effective.

These recent changes the company had been experiencing, especially the recent management team and leadership turnover, were root causes of many of the companys problems that were outlined in the case study. The team appeared to have non quite reached a taper of comfort, trust and effective teamwork with each other and, although the recent preju dice of a large grocery store level was pre! sented as the main problem in the Case Study, the loss of the account was a symptom and not the cause of the problem, the management teams response, lack of teamwork and nearsightedness was. The immediate crisis may have been precipitated by the loss of the account, besides it was exacerbated by the management teams reaction, and was merely a symptom of a larger problem. Ups and downs always occur and accounts are gained and lost, that is normal in the sustenance of a business; the management...If you deficiency to get a broad(a) essay, order it on our website: OrderCustomPaper.com

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