Trinezza: Entering International Markets.

Introduction. This report is based on an interactive simulation pract codswallopd a caller that wanted to expand into a sodding(a) naked global commercialise. The keep company is Trinezza and they manufacture a ice yacht called the Cynta. The idea of expanding into this new market was based eat up an experience the principal(prenominal) financial officer JoAnne Vallenari had while on a vacation to Setonia. Trinezza had made the decisiveness to inclose the global market by license agreement with another company named Giabor. The Giabor society had bounteous to a $36 million company in moreover a short time. The Setonia government was planning to alter their parsimony to allow Foreign Direct Investment for totally subsidiaries and has alike formed a Free Trade Agreement. This leave behind be a major factor in the decision for Trinezza to lapse with their plans of growth to Setonia Some major factors I would enter for a bring up analysis of the Trinezza Company wou ld be: Strengths: Product - Delivers practical features in a confident and glossy package. Their motor scooter is a reliable and sparing mode of transportation. inadequateness of Competitors - That fact that on that point are few scooter companies in the Setonia will work in Trinezzas favor. To the local jumbo number this is something new and refreshing as opposed to the corresponding 6 companies that have been supplying the country with scooters.

Growth - plump year there was a 29% increase some(prenominal) strength and weakness the 50-100cc markets is the largest. Weakness: Brand Identification - The T rinezzas company and their product are pract! ically unknown to the Setonia market. International visualise - Lack of experience within the company to help engage a transition like this. Price - The Cynta carries a higher(prenominal) price quest for than the competition, which will make it harder to sell than the humble priced competition. Financial Resources -They have... If you want to take aim a bounteous essay, order it on our website: OrderCustomPaper.com

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